As what was defined as #bodypositivity narrowed more and more synonymous with a narrative linked to bodies of white women with curves , a new concept began to make its way among those who, with broad shoulders, he faces the relationship with his own body: #body neutrality ; a way of accepting your own body and that of others eliminating the judgment , in front of the mirror and on social media.

Let's start with a fact. In 1967, U.S. author Lew Louderback published an essay titled More people should be FAT in the Saturday Evening Post . The article aimed to take over the word fat in an age when the model was already thinness and, causing quite a stir, gave way to a group of activists who opened a breach towards the positive acceptance of one's body, the #bodypositivity, in fact. That term actually appeared for the first time several years later, in 1996, when psychotherapist Elizabeth Scott set up with author Connie Sobczak, who had treated for an eating disorder. . It is only around 2015 that the term #bodyneutrality started circulating online : in 2016 the American specialist in eating disorders Anne Poirier started holding seminars on body neutrality, helping participants think about appearance of your body in different moments of life: our body simply evolves, changes, adapts ... lives every phase of our life.

It was the I Weigh community of actress Jameela Jamil who helped bring body neutrality into the public eye . Everything started from a post, and then turned into a social flow where people could publish images and list the values ​​that went beyond weight or appearance . Creativity, sensitivity, the ability to be multitasking, or to be generous, a good friend. It draws on feminism, it tells of elderly, queer, transgender, homosexual women and people with disabilities who are able to identify with their body with neutral judgment : people are not born hating their bodies - but at some point the comparison with others leads us to judge ourselves.

By welcoming the body, one becomes aware of a glaring truth: it is the world that must adapt to our form, not the other way around. Every soul, every energy, is collected in a form, and it is that form that gives consistency to being: how can we judge it inadequate?

Here, then, practices such as the so-called "intuitive eating" , which works as an antidote to restrictive regimes and alienates the culture of weight loss, placing listening to the signals at the center of the body . Adopting "intuitive consumption" and a neutral approach to our body means first of all rejecting the idea that to be healthy you need to count calories and do forced exercises; since with intuitive eating there are no restrictions on what you can eat, there is no shame or guilt .

Exercise is also registering, not without effort, a change in reputation: increases awareness of its benefits for mental health , as well as physical. Different, new, must be the reasons to give people to move . Recent research on physical activity and good humor from the University of Michigan, published in the Journal of Happiness Studies , found that people who exercise even less than 10 minutes a day they are happier than those who are not active at all: here is one!

This is also the case for fashion: it is the dress that dresses the body, not the other way around.

The body is worthy of centralizing attention; it should not be mortified, forced, crammed, contained: the body must be freed.

It is the great added value of fitwear, of the fitwear style of #Viva : welcoming and supporting a living body, which has chosen its shape, which changes that shape every time it has need ... that inhabits the world.


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